Promotional Material

These brochures are designed for Geneco, a genetic engineering company located in Palo Alto. Geneco expanded its premises and is in search for the right candidates to fill positions that have been created because of this expansion. The scenario of the assignment is that I have been contracted to write and publish a brochure profiling Geneco for use in its recruitment efforts. The brochures are targeted towards recent college and university graduates.

In the brochures, I have included important information about Geneco this information includes: its location, the available positions, employee benefits and application criteria. I designed them as self-mailers so that they can be mailed to individual students or displayed at career centers. Little alteration can be done to tailor them for distribution at Geneco events.

I did research on what to include in my brochures because the only information that I had to work with was the company’s name, its location and number of employees. I performed web searches to find graphics that were representative of biotech industry. I also tried many color combinations and lay out designs so that the brochure would be appealing to its intended audience.  In the process of its production, I had over 10 document design and layout variations because I wanted to create a brochure that incorporated all the techniques and aspects of effective document design that I learned from the class.